Which platforms do property owners use to sell their real estate?

The digital market overview: Where sellers advertise

The reach kings: Homegate and ImmoScout24

When it comes to sheer visibility, there's no getting around the giants. Most owners who want or need to sell quickly use a real estate sales platform from SMG (Swiss Marketplace Group).

• Homegate & ImmoScout24: These two are the undisputed market leaders. Almost every real estate agent uses them as their primary platform for selling properties .
• Why owners use it: The reach is unbeatable. Millions of visits per month guarantee that the property will be seen. Anyone looking for a real estate sales platform that generates maximum leads will find it here.
• The downside: This reach comes at a price. For private owners, this type of real estate sales platform is the most expensive option. A single listing can quickly cost several hundred francs. Nevertheless, many owners bite the bullet because they know: This is where the action is.

The reputable banking solution: Newhome

Many Swiss property owners are conservative and trust institutions. That's why Newhome has established itself as a major player. Originally founded by the cantonal banks, it is considered a very reputable platform for real estate sales .

• Target audience: Owners who are looking for a professional environment but shy away from the extreme costs of the market leaders.
• Advantage: Newhome often offers models where basic listings for private individuals are free or very inexpensive. This makes it a popular platform for selling real estate without a real estate agent. It is often the preferred platform for selling real estate , especially in rural areas or within the catchment area of major cantonal banks .

The penny-pinchers: Urbanhome and Flatfox

Not every property owner sees the point in paying a lot of money for an advertisement.

• Urbanhome : This real estate sales platform is known for its generally free listings. Many private owners use Urbanhome as a supplement ("second platform") to gain additional reach without any financial risk.
• Flatfox: While strong in the rental market, Flatfox is also used for sales. As a modern platform for real estate sales, it scores points with its digital processes. Tech-savvy owners appreciate the efficiency of this real estate sales platform .

The role of consulting and data: Heyloft.ch

A new trend shows that property owners are not just looking for a place to list their property, but also guidance. Before choosing a platform for selling real estate , the price has to be right. This is where heyloft.ch comes in. While Heyloft is n't (yet) the reach giant that is Homegate, it has established itself as an indispensable platform for property sales , particularly in the areas of preparation and consultation.

• The assistant "Loft": Heyloft relies on a digital assistant called "Loft". It offers owners something that pure classifieds portals don't have: independent insights .
• Why owners use it: Before spending a lot of money on an expensive real estate sales platform , owners use Loft to check market value and simulate sales strategies. Loft acts as a neutral advisor. This makes Heyloft a real estate sales platform that impresses with intelligence rather than just sheer volume. Anyone looking for fair advice without being immediately pressured into a brokerage contract uses this real estate sales platform .

Aggregators: The indirect reach

Many property owners are unaware that their listing also appears on sites like Comparis. These meta-search engines aren't themselves platforms for selling real estate in the strictest sense (you don't usually advertise directly there), but they mirror listings from other sites. Knowing this influences the choice: If I advertise on a budget-friendly real estate platform like Newhome and Comparis then picks up the listing, I often achieve a reach that almost rivals that of the expensive market leaders. Strategically minded property owners use this effect to their advantage when choosing their platform for selling real estate .

Strategy: Multilisting as the best approach

Experienced property owners rarely rely on just one platform. Their strategy is called " multilisting ." They use a free real estate sales platform (like Urbanhome ) as a base, combine it with a reputable banking platform ( Newhome ), and gather the necessary data beforehand via Heyloft and its assistant, Loft, to set the correct price. Only if that's insufficient is the budget allocated to the most expensive real estate sales platform (Homegate). This tactic saves money and maximizes the chances of a successful sale. Each real estate sales platform has its own user base, and by combining them, they cover the entire market.

The quality of the advertisement is more important than the platform.

No matter which real estate sales platform you choose, a bad listing won't sell a house. Successful owners invest in good photos and complete documentation. The best real estate sales platform is useless if the pictures are dark or the floor plan is missing. Modern providers like Heyloft offer support in this area: The Loft assistant helps owners understand which information on a real estate sales platform truly matters in attracting buyers.

Conclusion

The question of which platform property owners should use for selling their property doesn't have a single answer; it depends on their budget and strategy. Market leaders Homegate and ImmoScout24 are essential for maximum reach, but they are expensive. Newhome offers a reputable and often affordable alternative for private individuals. Free providers like Urbanhome serve as an ideal complement.

heyloft.ch positions itself as a valuable resource with its assistant, Loft . While not the largest marketplace, it is perhaps the most important platform for real estate sales when it comes to independent advice, fair market valuations, and data insights . Savvy owners use Loft to prepare before listing their property on the major portals.

If you don't want to leave the sale of your property to chance and need sound market data, Loft offers you the necessary transparency and advice.

Glossary

• Real estate sales platform: A digital marketplace where owners can present their properties to potential buyers for a fee or free of charge.
• Reach: The number of people who see a listing on a real estate sales platform . This is usually the main argument for high Fees .
• Loft: The digital assistant from heyloft.ch, which offers owners independent advice and data analysis before they choose a platform for selling real estate .
• Multilisting : Simultaneously listing on more than one real estate sales platform to appeal to different buyer groups.
• Aggregator: A search engine (e.g., Comparis) that aggregates listings from various sites, but is not itself a primary platform for real estate sales for advertisers.